Step -1: Briefing
We’ll start with you briefing us on your audience, customers, your sales goals, brand voice, and the key performance indicators.
You’ll get a questionnaire to help us understand all of this.
Step -2: Deep Diving into Data & Research
I’ll grab a coffee, roll up my sleeves, and deep dive into research and data. This process may include-
Thoroughly reviewing your copy, brand documentation.
Analyzing customer feedback, surveys, interviews, Google Analytics, ad reports, heatmaps, email analytics, etc.
Interviewing your existing customers
Step -3: Strategizing
In this stage, we’ll create a message hierarchy and develop a hypothesis based on all the research we’ve done in Step-2
Step -4: Writing
Here’s when I’ll put on my writer’s hat and craft the data-based copy backed by tested frameworks of copywriting and sprinkled with scientific principles of persuasion.
Every asset that I create is a balanced mix of the voice of customer messaging and psychology principles to make sure that it is optimized to work without making you feel salesy
Step -5: Optimizing
Lastly, we’ll put our copy to test and see how it is working against the last one, what worked and what could be improved, and suggest ways to optimize (if required)