You’ve heard that people buy from people they trust.  Yes, but how do you establish credibility when you’re just starting out when you don’t have much experience or authority?  Turns out it’s easy, and I’ll give you three scientifically proven ways to do just that.  I’m Shweta, a conversion copywriter ...

Your homepage is the online face of your business. How do you make it look good? Let me guess. You write about your business and put an outstanding image followed by the list of services/products you offer. Great! But is your homepage converting? via GIPHY Yes, we’re talking about setting ...

What is copywriting? I see there’s a lot of confusion between copywriting and content writing.  Many entrepreneurs and even writers use the terms interchangeably, which is not okay.  Whether you’re a writer or an entrepreneur wanting to hire a copywriter or content writer, you must know the difference.  And this ...

If you’re looking for some help or ideas to write an Alluring, Psychology-backed About-Me Page that hooks your audience and leaves them no option but fall head over heels in love with you--- you’re in the right place. So, temme… Have you ever landed on an About Page that resonated ...

‘This blog post was shared 1.5k times, commented 37 times and READ 2 times.’ Did this joke feel like a dagger in your heart? If yes, then read on. This is the ugly reality we’re happily living in. You hand-pick a burning topic, write an in-depth article (you generously share ...